Jaé
Joseph
Award-winning creative consultant, strategist, and producer whose practice bridges creative direction, cultural strategy, and product design — translating conceptual ideas into refined visual systems that resonate within the contemporary cultural moment.
Creative Consultant · Media Strategist · Producer
About
Building the sustainable cultural infrastructure necessary for ideas to endure.
With over a decade of experience, Jaé has cultivated a multidisciplinary portfolio spanning global brands, cultural institutions, and the contemporary art world. His career sits at the intersection of product design, brand development, packaging systems, cultural strategy, experiential marketing, and audience development.
Known for translating brand narratives into commercially viable products and design systems, Joseph brings a refined understanding of materiality, packaging, consumer behavior, and visual identity development. He moves fluidly between fine art, beauty, fragrance, and commercial branding — creating integrated systems that are as aesthetically precise as they are strategically sound.
A Caribbean-American cultural producer, Jaé's practice is informed by the richness of cross-cultural experience and a lifelong fascination with beauty, aesthetics, and the power of craft. He is also the founder of BAO Essentials (Black Apothecary Office), a papaya-powered skincare brand recognized by the NAACP and American Express Minority Corporate Counsel.
Trusted advisor to artists, founders, institutions, and emerging brands navigating periods of growth and transformation.
Areas of Expertise
Product Design
Sensitivity to form, materiality, and physical presence — bridging conceptual intent with commercially viable design systems.
Brand Development
Building identities from the ground up — visual systems, positioning, and narrative architecture that establish lasting brand equity.
Packaging Systems
End-to-end packaging development grounded in material culture, consumer behavior, and the language of contemporary luxury.
Cultural Strategy
Programmatic approaches that embed brands and artists within the contemporary cultural moment — meaningful, not transactional.
Beauty & Scent Product Development
From formulation through to launch — developing beauty and fragrance products that reflect brand narrative, design integrity, and market sensibility.
Experiential Marketing
Audience experiences and activations that translate brand values into unforgettable, multi-sensory moments.
Audience Development
Building and nurturing communities of collectors, consumers, and collaborators across international markets.
Selected Work
Cultural Events & Institutional Partnerships
Venice Biennale × Bulgari
Institutional partnership — cultural communications and strategic programming for the world's premier contemporary art exhibition in collaboration with Bulgari.
Art Basel Miami Beach
Communications, strategic partnerships & VIP audience engagement.
Paris Photo
Brand strategy and media relations for the premier photography fair.
SXSW × Virgin
Brand activations and cultural programming in collaboration with Virgin at SXSW.
Amex × Kennedy Yanko (Open Studios)
Cultural production and audience engagement for artist Kennedy Yanko's Open Studios, in partnership with American Express.
Brand & Launch Campaigns
Oprah Winfrey's The Wisdom of Sundays
Creative production and communications support for the launch of Oprah Winfrey's The Wisdom of Sundays.
Cole Haan — "History Begins Here"
Creative strategy and campaign development for Cole Haan's heritage-forward brand initiative.
The Met Unframed
The Metropolitan Museum of Art × Verizon AR collaboration — redefining museum audience engagement.
HBO Max: Human By Orientation
Special projects and activations amplifying queer voices and experiences.
DAEM × Basquiat Estate
Art direction for the luxury watch collaboration with the Basquiat Estate.
Art Direction
Mickalene Thomas — Cultured Magazine
Art director for "Figuring History: Robert Colescott, Kerry James Marshall, Mickalene Thomas" at Seattle Art Museum.
Derrick Adams × Air Jordan "Jumpman" Editorial
Art direction for the Air Jordan "Jumpman" editorial with artist Derrick Adams, produced in collaboration with Art Basel Miami Beach.
Making a Living — Jayaram Law
Cultural producer for Nicolau Vergueiro's survey exhibition spanning 20+ years of work.
Brand, Beauty & Fragrance
BAO Essentials / Black Apothecary Office
Founder. Award-winning papaya-powered skincare rooted in Caribbean heritage. Wholesale partner to the hospitality and spa industry. Recognized by the NAACP and American Express Minority Corporate Counsel.
BAO × ACE Hotel Palm Springs
2-year anniversary spa partnership with ACE Hotel's Feel Good spa.
WANDERINGOPUS Fragrance
Founder & Creative Director of WANDERINGOPUS — an independent fragrance house launching its debut collection in 2026. Crafted in collaboration with international partners and produced in France.
Beauty Accelerator
Building diversity in beauty investing for Black and LatinX entrepreneurs.
Global Presence
Public programming and VIP cultural experiences coordinated across galleries and multimedia organizations in New York — London — Paris — Venice — Hong Kong — Miami.
"The desire for beauty has always been there — outside of the superficial context we all know it to be."
Founded
BAO
Essentials
Black Apothecary Office — award-winning papaya-powered skincare rooted in Caribbean heritage. Founded in 2020 as both a beauty brand and a statement about cultural ownership, representation, and the historical context of the era we are living in.
BAO operates as a wholesale brand exclusively serving the hospitality and spa industry — supplying luxury hotels, resort spas, and wellness properties with refined, performance-driven skincare formulated for professional use.
- —Wholesale partner to hospitality and spa industry clients.
- —Recognized by the NAACP and American Express Minority Corporate Counsel.
- —Spa partnership with ACE Hotel's Feel Good spa, Palm Springs.
- —Media placements in The New York Times, Vogue, Financial Times, BBC, and ARTnews.
BAO Essentials · Est. 2020
Founded
WANDERING
OPUS
Founder and Creative Director of WANDERINGOPUS, an independent fragrance house established to explore the intersection of scent, storytelling, and contemporary design. Conceived as a multidisciplinary luxury brand, the project reflects Mr. Joseph's longstanding interest in product development, material culture, and sensory experiences.
Launching its debut fragrance collection in 2026, WANDERINGOPUS represents the culmination of years of research into brand narrative, visual identity, packaging design, and olfactory storytelling. Crafted in collaboration with international fragrance partners and produced in France, the collection embodies a design-led approach to modern luxury — drawing inspiration from travel, cultural exchange, and personal memory.
Produced in France · Launching 2026
Founder & Creative Ventures
WANDERINGOPUS
Independent fragrance house founded in 2019, focused on luxury scent creation, narrative-driven product development, and design-led brand building.
BAO Essentials
Award-winning skincare brand operating as a wholesale partner exclusively to the hospitality and spa industry. Recognized for innovative packaging and performance-driven formulations.
Jaé Joseph Studio
Creative consultancy specializing in brand strategy, product development, experiential marketing, and cultural partnerships.
Contact
Get in touch
to get connected.
Jaé accepts inquiries for creative consulting, brand strategy, cultural programming, art direction, and speaking engagements.